The Nordic Swan Ecolabel, was born in 1989 when the Nordic council of ministers founded "the Swan" to help consumers choose environmentally concious products. It all started with Nordic Ecolabelled copying paper and batteries, but today you can choose from over 10 000 products and services carrying the Nordic Swan Ecolabel. After a few years, the EU founded the official European Ecolabel. Ecolabelling Sweden, a state owned non-profit company, is responsible for both the Nordic Swan Ecolabel aswell as the EU Ecolabel in Sweden.

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