Use your Nordic Swan Ecolabel
The Nordic Swan Ecolabel is a world-leading ecolabel with high knowledge and credibility. 96% of Swedish consumers recognize the Nordic Swan Ecolabel. By using the Nordic Swan Ecolabel in your marketing, you strengthen your own brand and can gain a competitive advantage in the market.
As soon as you have received your Nordic Swan Ecolabel licence, you can start using the Nordic Swan Ecolabel in your marketing. You can use it in all contexts where you market your Nordic Swan Ecolabelled products and services. For example, in newspaper advertisements, on websites, social media, in DR, in customer magazines, brochures, posters, illustrations in PowerPoint presentations and TV advertising.
Here's how to use the Nordic Swan Ecolabel
Below you will find versions of the Nordic Swan Ecolabel for download that you can use for Nordic Swan Ecolabelled products, services, printed matter etc. First read our guidelines to make sure that you use the Nordic Swan Ecolabel correctly.
The Nordic Swan Ecolabel is always used together with a valid licence number. For best visibility, it is recommended that the Nordic Swan Ecolabel be placed on the front of the product and the licence number on the product back. Alternatively, both the Nordic swan Ecolabel and the licence number can be placed on the front of the product.
Note that files need to be edited and supplemented with licence number!
Graphic guidelines for the Nordic Swan Ecolabel
Guidelines for the Nordic Swan Ecolabel on packaging for liquid foods
English version of the Nordic Swan Ecolabel
Please note that for the Swedish market there are two versions of the Nordic Swan Ecolabel:
- SVANENMÄRKT (Nordic Swan Ecolabelled)
- SVANENMÄRKET (The Nordic Swan Ecolabel)
As a licensee you can choose which version you prefer to use, but we
recommend version 1 with the text "Svanenmärkt".