There are few trademarks in Sweden that are as well-known as the Nordic Ecolabel. In a recent market research study in Sweden (YouGov, November, 2013) a total of 96 % recognized our trademark. In a comparable Nordic study, 93,5 % recognized our trademark. And people have a high opinion of the work we are doing. In the same study, the recognition figure for the EU Ecolabel was 16 % in Sweden.